Integrated Agriculture and Agribusiness (IAA) Program
Chemonics International (USAID)
The IAA program aimed to increase production of agricultural products as well as amount of produce exported to Europe and other markets. Making Cents provided cooperatives development training – which combined aspects of our Cooperative Business Fundamentals and MicroPlan curricula – to producer cooperatives and associations in Morocco. The training provided detailed modules on the business cycle, basic record keeping, supply and demand, adding value to products, planning a marketing strategy, purchasing, costing/pricing products and services, negotiating and selling techniques, and selling for a profit. Our capacity-building work included the development of a business plan by 21 participating cooperatives.